As a senior executive, ensuring that you and your team are properly informed to give your business maximum competitive advantage is paramount. Whether you are already aware of the advantages provided by data insights and wish to utilise the latest developments straight away, or prefer to investigate the potential across different areas of your business, a range of tools have recently become available to be aware of.
Having powerful data insights at your fingertips, in a manageable format, will greatly enhance the decisions you make and ensure greater business impact. Many C-Suite positions now require data science/AI skills, however with the busy schedule of senior executives, it is unreasonable to expect you to become an expert in all fields. Having knowledge of the area is essential for maximising the performance of internal teams and external suppliers, therefore Vuzo provides convenient feeds, reports and dashboards for you to access the appropriate level of unbiased insights at the right time, to complement your expertise. Jump into action and register your interest, or read on for further details.
Opening the black box
Many companies (including third-party agencies) utilise some form of data-driven marketing such as Google Similar Audiences, Facebook Lookalike Audiences, Epsilon Abacus etc. Although a convenient snap-shop, it leaves companies spending more and more on such tools without benefiting from an understanding of what’s going on in the ‘black-box’. This is where the real value can be found (and also why the aforementioned companies don’t let you see it!)
Big data doesn’t mean a big headache
With so much potential and the huge amount of data available, it is sometimes difficult to know where to start. Even companies with data analytics teams come to Vuzo, to help them stay ahead and/or to develop specific projects. Vuzo prides itself on integrity - we work with your data and so respect the commercial and legislative importance of this asset. We work behind the scenes of some of the leading marketing/SEO agencies, so you can have confidence in our data management practices, no matter what the size of your organisation. Also, with high impact, project-specific data science algorithms now available in our toolbox, there is no need for ongoing, lengthy tie-ins: we’re confident that we have the expertise to achieve some quick, impressive results for you.
Start owning your data insights as your proprietary IP
Many new data-related tools have been developed in recent years and working with an expert data science company will provide a more meaningful understanding of your data: effectively lifting the lid on the black box. This means that you will be contributing to building your own data-sets and insights and become less reliant on buying from generic data-analytics providers. A combination of your own data, enriched by the experience and third-party data and tools available via Vuzo, will enable your company to have comparable impact to the multi-nationals, but on a fraction of the budget. These latest techniques are changing the playing field and there is a clear advantage for those companies who investigate how it can benefit them.
Beating the competition
Even if you’re already planning to utilise data science/AI, you and your business can benefit from a free, no-obligation ‘AI Potential’ review, here are some recent applications highlighting powerful data benefits that are now in reach of small and medium businesses. Which ones would your business benefit from the most?…
The CEO of a mid-size business requested that his team are sent an email every Monday morning containing a list of existing, highly profitable customers who are most at risk of switching to a competitor in the coming week. This helps target retention offers customer are targeted, rather than wasting discounts on customers who had lower propensity to buy from a competito. Client retention increased at the same time as a decrease in advertising cost, while cash saved on wasted discounts has gone straight to the bottom line.
Reducing risk and maximising ROI through forecasting and alerting
A CFO who wants to unpick the impact of brand marketing on performance marketing metrics, without being the person to ‘turn off’ brand TV and take a significant personal reputation gamble. Vuzo software allows the testing the impact of brand advertising effectiveness without interrupting existing campaigns.
A Commercial Director with access to a Vuzo dynamic pricing dashboard, uses it to oversee Black Friday pricing in real time. From the optimal increasing of prices as live stock levels reduce, to timely discounting to clear seasonal/end of lines.
KPIs and ROI
A CMO with an in-house marketing team, who also engages third-party agencies, utilises Vuzo to help set agency KPIs and monitor effectiveness/ROI of specific campaigns and overall engagement.
More than analytics
Vuzo is more than happy to be your independent voice providing practical advice – our reputation is built on only suggesting work where such activities can be backed by a high level of independent statistical confidence. Benefit from our experience and approach, not just our leading algorithms and datasets.
Not all data science companies are the same. Contact us for a confidential, no-obligation discussion about the profit potential locked in your data archives.
The above are just some areas where we utilise AI to identify opportunities with dynamic data too large for individuals to eyeball, providing you and your team with timely insights to maximise competitive advantage.
Further examples include:
- A major hospitality company achieving a saving of £180k in a two-month project
- An already profitable, premium store, increasing margins across the group with ideal new-customer identification, acquisition and also an increase in average spend per existing customer
- Overseas companies wishing to optimise product introduction to the UK market
- Visitors to customers. Online or store footfall, maximising visitors and conversion with a combination of targeted promotion and dynamic pricing, to inform product launch pricing through to location of new stores and prioritising new openings/closings.
This service is for senior level executives seeking independent data science input to empower their teams and inform decision making.
Use the Contact Us button below if you want to:
-Utilise data science to achieve a specific business benefit (e.g. increase revenue/profits, increase marketing impact/ROI, increase company valuation/shareholder etc)
-Provide you/your executive team with insights to aid board-level decision making, prioritisation and setting KPIs
-Ensure your team/company is utilising appropriate data science tools to increase impact, efficiency and departmental budget ROI, including the monitoring/reporting of sub-contract performance