How much effort does your company put into winning customers and breaking new markets?
Now think about how much effort you’re putting into reducing customer churn.
“Churn happens”, we often hear, “we just need to work on reaching the right customers at the right time.”
But imagine your company made 100 sales from 100 different customers. How much resource would it take to get their attention, educate them, persuade them to buy, and then get them to commit? And how many potential customers dropped out of the funnel along the way?
Read our latest whitepaper on how data science can help your business work out the true cost of churn to your business, and more importantly how to reduce it.