Sophie Conran

“Not only are Vuzo a delight to work with, but they’re delivering excellent data driven results across our online marketing channels”

Sophie Conran

Sophieconran.com

Ecommerce data wins for Sophie Conran

Sophie Conran is the only daughter of designer and restaurateur Sir Terence Conran and food writer Caroline Conran. Sister to fashion designer Jasper, restaurateurs Tom and Ned and product designer Sebastian, Sophie has two wonderful grown-up children.

Sophieconran.com was launched in 2013 and is the culmination of all Sophie’s passions.

Sophie’s hugely successful range with Portmeirion, which has become a John Lewis standard, has won many prestigious awards and is sold worldwide. Sophie partnered with Arthouse in 2008 to develop a range of wallpapers for B&Q and luxury design pattern books, and in 2010 she began her relationship with Burgon & Ball - creating an ever-growing range of garden tools and accessories which were shortlisted for Product of the Year at the Chelsea Flower Show 2011

In the same year, Sophie joined forces with the British Cutlers to the Queen, Arthur Price, and has 2 extremely successful cutlery ranges with them. She has worked as a buyer for both The Conran Shop and The Design Museum shop and also set up her own 'corner shop of the world' Wong Singh Jones in Notting Hill.

Vuzo use their skills in advanced data analytics and digital marketing to help the Sophie’ ecommerce team optimise revenue growth across their key online channels.

Vuzo’s GeoLogic postcode tool helped reduce the online cost per acquired customer by 50% within 3 months of roll-out, and saw significant improvements in direct mail targeting.